eCommerce Email Marketing Strategies to Boost Backend Sales Revenue

Want a direct line to your customers’ inboxes, connect with them personally and increase loyalty for your brand? With e-com email marketing, you basically ‘own’ a digital channel and control the message and timing. It lets you:

• Build relationships (most important)
• Promote products (time sensitive offers)
• Share news & updates (latest innovations)
• Offer exclusive deals (just for subscribers)

Emal is underrated, why? Because it has a high return on investment. For every $1 spent, you could earn up to $42 back. That’s a big win for your bottom line that is under-utilized by many online stores!

But its crucial to use it wisely. Be careful not to send too many messages. Frequent ‘low value’ emails can lead to high unsubscribes & low open rates, a double whammy that lands you in spam, hurting your brand image.

Building Your Email List

Growing your email list is crucial. But how do you get people to sign up? Here are some proven tactics:

• Offer a discount for new subscribers • Create a pop-up form on your website • Run a contest or giveaway • Add sign-up forms to your social media profiles

Remember, quality beats quantity. It’s better to have 100 engaged subscribers than 1,000 who never open your emails.

Be clear about what subscribers will get. Will you send weekly deals? Monthly newsletters? Set expectations from the start.

Don’t buy email lists. It’s tempting, but it can hurt your reputation and deliverability rates.

Choosing an Email Service Provider

Picking the right email service provider (ESP) can make or break your marketing efforts. Popular options include:

• Klaviyo: Great for ecommerce with advanced segmentation • Mailchimp: User-friendly with a free plan for small lists • Omnisend: Tailored for online stores with automation features

When choosing an ESP, consider:

1. Ease of use
2. Integration with your ecommerce platform
3. Automation capabilities
4. Analytics and reporting
5. Pricing

Look for features like A/B testing, segmentation, and mobile-responsive templates. These tools will help you create more effective campaigns.

Remember, switching providers can be a hassle. Choose wisely from the start to save time and headaches later on.

Crafting a Solid Email Marketing Strategy

A strong email strategy helps online stores connect with customers and boost sales. It involves tailoring messages, creating great content, automating campaigns, and tracking results.

Segmentation and Personalization

Dividing your email list into smaller groups lets you send more relevant messages. You can segment based on:

• Shopping history • Location • Age • Interests

Personalization goes beyond just using a customer’s name. Try these tactics:

• Recommend products based on past purchases • Send birthday offers • Tailor content to match customer preferences

When you make emails feel personal, people are more likely to open and engage with them. This can lead to higher conversion rates and happier customers.

Creating Compelling Content and Design

Your emails need to grab attention and keep readers interested. Here’s how to make your content shine:

• Write clear, catchy subject lines • Use short paragraphs and bullet points • Include eye-catching images or GIFs

For design, keep it simple and mobile-friendly. Use your brand colors and make sure buttons are easy to tap on phones.

Don’t forget to test different content and designs to see what works best. What appeals to your audience might surprise you!

Automating Email Campaigns

Automation saves time and helps you send the right message at the right moment. Set up these key automated emails:

• Welcome series for new subscribers • Abandoned cart reminders • Post-purchase follow-ups • Re-engagement campaigns for inactive customers

By automating these messages, you can nurture leads and encourage repeat purchases without extra daily effort.

Remember to review and update your automated campaigns regularly. Customer preferences and market trends change, so your emails should too.

Monitoring Email Marketing Metrics

To improve your strategy, you need to know what’s working. Keep an eye on these important metrics:

• Open rate: How many people open your emails? • Click-through rate: Are readers clicking on your links? • Conversion rate: Do email clicks lead to sales? • Unsubscribe rate: Are you losing subscribers?

Use these numbers to guide your decisions. If open rates are low, try different subject lines. Low click-through rates might mean your content needs work.

Don’t get discouraged by less-than-perfect numbers. Email marketing is about constant testing and improvement. Keep tweaking your approach based on what the data tells you.

Types of Ecommerce Email Campaigns

Email campaigns are a key tool for online stores. They help you connect with customers and boost sales. Let’s look at some important types of emails you can use.

Welcome Emails to Greet and Acquaint

Welcome emails are your first chance to make a good impression. They’re like a friendly handshake when someone enters your store. These emails:

• Greet new subscribers • Give a quick intro to your brand • Offer a special discount to encourage first purchases

You can send a series of 2-3 welcome emails over a week. This helps build a relationship without overwhelming new subscribers. Make sure to personalize these messages. Use the subscriber’s name and mention what they signed up for.

Promotional Emails to Entice and Attract

Promotional emails are your sales pitch in the inbox. They’re designed to get customers excited about your products. These emails often include:

• Limited-time offers • New product launches • Seasonal sales

To make your promotional emails stand out:

• Use eye-catching subject lines • Include high-quality product images • Create a sense of urgency with countdown timers

But be careful not to overdo it. Too many promotional emails can annoy your subscribers and lead to unsubscribes.

Transactional Emails for Essential Communication

Transactional emails are the nuts and bolts of your email strategy. They’re triggered by specific actions and provide important info. Examples include:

• Order confirmations • Shipping notifications • Password resets

These emails have high open rates because customers expect them. Use this opportunity to:

• Reinforce your brand • Suggest related products • Ask for reviews

Keep the design simple and focused on the main message. Make sure important details like order numbers and tracking links are easy to find.

Post-Purchase Emails to Further Engagement

After a customer buys from you, it’s time to nurture that relationship. Post-purchase emails help create loyal customers. You can:

• Thank them for their purchase • Ask for product reviews • Provide usage tips or tutorials

Consider setting up a series of emails spread out over time. This keeps your brand in mind without being pushy. You might send:

1. A thank you email right after purchase
2. A request for feedback after a week
3. Care instructions or tips after two weeks

These emails show you care about the customer’s experience beyond just making a sale.

Re-engagement and Win-back Emails to Rekindle

Sometimes customers drift away. Re-engagement emails help bring them back. These emails target subscribers who haven’t opened your emails or made a purchase in a while. Try these tactics:

• Remind them of your brand’s value • Offer a special “we miss you” discount • Ask for feedback on why they’ve been inactive

Be careful with your timing. Wait too long, and customers might forget about you. Send too soon, and you could seem pushy. A good rule of thumb is to wait 3-6 months before sending re-engagement emails.

Boosting Revenue with Specialized Tactics

Want to supercharge your online store’s sales? Let’s dive into some clever email tactics that’ll help you recover lost sales, maximize profits, and guide customers to the perfect purchases.

Cart Abandonment Emails to Recover Sales

Did you know that about 70% of online shoppers abandon their carts? Don’t let those potential sales slip away! Here’s how to win them back:

• Send a friendly reminder within 1-2 hours of abandonment • Offer a small discount or free shipping to sweeten the deal • Include clear images of abandoned items • Add urgency with a time-limited offer

Create a series of 2-3 emails spaced over a few days. Keep them short, personalized, and focused on the value of completing the purchase.

Remember, timing is key. Test different send times to find what works best for your customers.

Upsell and Cross-sell Strategies to Maximize Profit

Ready to boost your average order value? Try these tactics:

• Recommend complementary products at checkout • Offer bundle deals with a slight discount • Suggest higher-end versions of viewed items

Use customer data to make relevant suggestions. For example, if someone’s buying a camera, offer a memory card or camera bag.

Be careful not to push too hard. Aim for helpful suggestions rather than aggressive selling. You don’t want to annoy customers or seem pushy.

Consider creating post-purchase upsell emails. These can introduce premium versions or related products to recent buyers.

Product Recommendation Emails to Guide Purchases

Help your customers find exactly what they need with smart product recommendations:

• Use AI to analyze past purchases and browsing history • Highlight best-sellers in relevant categories • Showcase new arrivals that match customer interests

Personalize subject lines to boost open rates. Something like “Just for you: Products we think you’ll love” can work well.

Keep your design clean and mobile-friendly. Use clear product images and concise descriptions.

Be mindful of frequency. Too many emails can lead to unsubscribes. Aim for quality over quantity in your recommendations.