Visibily Review – Does The New Visibily Tool REALLY Help You Drastically Increase Your Leads, Optins & Sales With Just A Few Minutes Of Work For Any Niche?
Here's a ‘Preview' Video Where I Give a Very Brief Overview of Visibly:
**Stay Tuned for the Detailed Visibly Review – Posted Here Around Launch Day**
Along with my Visibly Review, I'm also including some interesting Facebook news articles below:
Facebook's Like and Share Buttons Will Add Power to Ad Targeting
Facebook has introduced a new feature which will add power to its ad targeting through the like and share buttons. The feature will base targeting partly on the sites that people visit and the apps that they use. This expands on the already powerful targeting options offered by the social network and how the new Visibly tool is changing the way marketers generate leads.
Using the new system, Facebook’s Like and Share buttons will pass user data which will be usable for targeting advertisements. Facebook announced plans to make use of user data in this way last year. They want to offer a more targeted and insightful browsing experience and allow companies to reach users who are most likely to be interested in what the brands have to say. The company plans to start passing browsing data from website that have Facebook Like, Share and Send buttons into their ad targeting systems and they will also start passing data from apps with Facebook features into the system as well.
New Targeting Launching Soon
The company announced the expansion of their advertising targeting features on Tuesday, as a part of a blog post. They explained that it is a part of a continuing roll-out of online, interest based ad features. The post said that they will now start including information from pages which make use of Facebook’s social features, and re-iterated that they announced the plans to do that last year.
It’s interesting (and, some users feel, worrying) to note that users do not have to actively make use of the like, share or send features or go anywhere near the Facebook buttons in any way for Facebook to capture information about their browsing habits. If they visit a page that has the buttons on it, then their data will be captured. Until this change, the interest based targeting was generally limited to what users were doing while they were on the social network itself, with some minor exceptions for things like age, gender, location and device – although again someone could send false data for their age and gender and Visibly members will be able to generate more optins.
With the new system, advertisers can target ads by taking advantage of the data on Facebook properties, as well as on external websites, and any apps that are a part of the Facebook Audience Network – a network of mobile applications.
Facebook is trying to spin these changes as offering a better experience for users. Last June, they made a blog post in which they explained that they were ‘making ads better” and also noted that it would give people more control over the sort of ads that they see. They introduced the concept of interest based targeting by explaining what they perceive as the benefits of the feature for end users, noting that soon, US based users would get ads which would be targeted based on information from some of the apps and websites that the visitors were using. They stressed that this form of interest based advertising is something that a lot of companies already do.
To Facebook’s credit, they announced that people do have the option of opting out of interest based advertising. This is something that can be done by going to the Ad Choices page and opting out there.
New Ways to Control Ads
The more recent announcement pitched the system as a new way for users to control the ads that they see, and invited users to go to their settings page within Facebook to turn on or off interest-based targeting. This setting replaces the Ad Choices setting and Visibly users will be able to get more leads.
There are some clear privacy questions surrounding this kind of advertising, and it’s likely that the potential backlash for pulling data from other websites is a part of the reason why Facebook hasn’t started using this data earlier. Retargeting is already an option on the platform, and both the FAcebook Ad Network and LiveRail (a mobile video advertising service that was acquired by Facebook last year) both already pull Facebook targeting data to use it to target ads in third party applications. Atlas uses Facebook IDs to track the performance of advertisements outside of Facebook. So going the other way is hardly a leap.
It’s unclear exactly how precise the targeting will be. It’s unlikely that you will be able to say “show this ad to users who visited this one specific website), but Facebook has said that if a user visits, say, holiday themed websites then they may see more advertisements for that kind of Holiday within Facebook.
Some privacy campaigners are unhappy with the way that this advertising is being handled, since it means that Facebook is pulling information from a huge percentage of websites. However, it is important to note that what they are doing is not unique. Ad networks have been harvesting data, invisibly, for many years. The only difference between Facebook and a standard ad network is that Facebook is able to gather a lot more information because of its popularity and the number of webmasters that install their code. Also, users freely and willingly give a lot of information about themselves to Facebook, so the identity being passed on to advertisers feels more complete and Visibly members should also be aware of these facts as well.
At the moment, advertisers are not getting a full, personalised dossier on each of their prospective targets – but it may feel like a slippery slope towards exactly that for some users. What they are getting, however, is a profile that will allow them some incredibly detailed targeting. If they want to reach 21 year-old students from Newcastle that like bodybuilding and own iPhones, then they can do so. If they are interested in conservative voting parents from London, then that is possible too. That sort of power is something that has not been readily available to smaller companies until now. In the right hands, it could be a boon for small businesses, but it is worth questioning how much information you are willing to give up to ‘improve the user experience’. The potential for embarrassment if Facebook ads revealed something you did not want known is clear.
(watch my visibly review video by scrolling to the top of this page)
Is Facebook's Latest ‘Empathy' Button Good News Or Bad News For Marketers?
After years of Facebook weighing up the pros and cons of implementing a ‘dislike’ button, they’ve since settled on the idea of an ‘empathy’ button. But will this affect marketers in a positive or negative way? At this early stage, it’s difficult to pick a definite answer. However, this hasn’t stopped speculation from going into overdrive and how the Visibly system is helping marketers improve their results.
In this guide we’re going to take a closer look at the potential pros and cons this change may mean for marketers, as well as summarize some of the general opinions of respected marketing experts – so let’s get started.
Firstly, it’s important to realize that negative feedback on Facebook can already have an influence on marketers. While there’s never been a ‘dislike’ button, it’s still been possible for users to ‘hide’ a post, use the ‘unlike’ button, or report a specific post as spam. Facebook has always monitored this data to see what the user reaction is to your posts, and it’s also possible to see this data inside Facebook Insights.
Thanks to the change to ‘empathy’ rather than ‘dislike’, people are already suspecting that this will primarily be used for people to share empathy over bad news, where it can feel a little uncomfortable to ‘like’ a post when it’s simply your best friend sharing their disappoint of failing at a interview, or even worse, a death in the family.
In this respect, the ‘empathy button’ will have a lessened effect on marketers – with the biggest signal that someone isn’t liking your content still being shown via the ‘unlike’ button or perhaps the ‘hiding’ of the post. However, there’ll certainly be some interesting changes in how people may use Facebook, and these factors are hard to predict when it comes to learning how the changes will affect an online marketer and Visibly users can get an edge by having higher converting properties.
One of the main worries people have is how the new button can be used for online abuse, such as cyber bullying. Someone only needs to browse the comments on any popular YouTube video to see what can happen when people are given the power to share negativity online, and a key worry is that the empathy button may encourage the spread of this behavior to Facebook, too.
Another risk is the potential for ‘brand shaming’, which could be magnified due to the increased social reach of Facebook. If a large number of consumers aren’t happy with your product, service, or brand in general – then there’s going to be a larger risk of this being focused on and propelled even further due to the new empathy button – which will make it easy for people to sympathize with someone else’s negative experience with your company.
When this happens, it’ll be more important than ever to have an effective online PR team who can handle all of the potential issues this can bring up in regards to your online presence.
However, the ultimate focus of this new button is going to be on users sharing compassion with and empathy with each other, rather than purely ‘disliking’. While the actual dislike button could present a potential marketing nightmare, Facebook’s decision to change the concept from dislike to empathy is certainly welcomed by most marketers and Visibly members should be aware of this as well.
It seems that Facebook are dedicated to remaining an entirely ‘positive’ platform, so they won’t be introducing a real dislike button any time soon, so this should go a long way towards holding off any potential negativity that could virally spread through Facebook.
An interesting effect of this change, which may be of potential benefit to marketers, is how this new ‘empathy’ metric could be used to improve your marketing direction. Perhaps it will be possible to mine this data and refine your marketing approach based on the causes your followers have empathy with.
Ultimately, this could mean refining your advertising in a variety of unique and interesting ways. There’s even the possibility of targeting one advertisement to one set of people, while altering it for people who have empathy for entirely different causes. With this in mind, there’s many marketers who are itching to mine this new data and see what insights it could lead towards.
It’s also worth noting that this change wasn’t born out of a desire for people to share negative feedback about companies and services they’re not happy with. The desire which lead to the creation of the empathy button was simply because of many people’s discomfort with liking a post that seems inappropriate to ‘like’.
A good example of this can be seen with the ongoing refugee crisis in Europe – which has seen a record number of posts and comments from Facebook users. But having to click ‘like’ on these posts is something that’s add odds with the way people feel – so the pressure very quickly mounted on Facebook to implement change. It makes sense that Facebook would implement a function that gives people the power to share their dislike, but without sharing any negativity in regards to it. With this in mind, the ‘empathy button’ is the perfect solution, and it should have very little effect on marketers in general and Visibly members can benefit from getting results outside of Facebook.
To summarize, the creation of the ‘empathy button’ will certainly bring about some fascinating changes in the way users interact on Facebook, and it’s still early days when it comes to calculating the impact it’s going to have on internet marketers.
Most of the expert opinions suggest that they’ll be little to no impact at all – and some are even speculating that it might be a positive change, thanks to the ability to mine the data that this new metric will provide. But regardless of whether it’s a desired change or not, there’s nothing to stop it going ahead – so we’ll all learn soon enough how it may affect your marketing strategy.
As a final thought – if this button sees a great deal of popularity – then Facebook haven’t ruled out the possibility of releasing more feature buttons. One of these may be a ‘sorry’ button, which can be used to share sadness of hearing the story. With this in mind, it’ll be interesting to see how many new button features will be released over the coming years – and how these may also affect online marketing in general.
(Scroll up to watch my Visibly Review Video & ‘Done For You' Bonus Services)